Music collaboration is not a mere promotion in reaching out to a much larger audience and enlarging the market segment in gaining more financial profits, instead it is a moral movement in creativity. The musicians of a different genre can work hand in hand in harmony for humanity. The world which is now sad, forsaken and loses hope due to a long and erratic pandemic really needs a remedy. This is the main reason behind the collaboration project of Whisnu Santika, a young potent DJ and music producer and ‘Souljah,’ an Indonesian well-known band for Jamaican music in releasing “Keep on Moving” on September 25, 2021. The song is now available in most Digital Streaming Platforms as well as its visuals.
This cross-genre collaboration is an exchanging of thoughts and perspectives. It gives motivation to not only Whisnu Santika’s fans and Bradda Souljah’s (the fans of Souljah) but also a wider audience with positive energy to keep on moving with hope and joy. The dancehall vibes which stipulates dance and joy is not an act of escaping reality but an act of facing life optimistically and joyfully no matter what the circumstances may be. To sing and dance is an act which relates to human’s psychology and spirituality. A happy heart is a good medicine, isn’t it? It is aligned to the positive tone of the lyric to keep the hope and never give up as it says “tonight-tonight we are not gonna back off” and keep celebrating life in good or bad times, “tonight tonight we’re gonna celebrate it.” So guys go watch and listen to this powerful song with positive energy. Hopefully you’ll be blessed and motivated to “keep on moving.”
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